UK police embraces social media management

Posted On 11 Dec 2013
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Over 20 per cent of police forces in the UK are now using CrowdControlHQ software to monitor, manage and control social media networks. UK police forces have a combined reach of over 700,000 followers and fans and the platform enables the forces’ social media managers and communications teams to have complete control over which people within the organisation can post to the social networks, what they say and when they say it is crucial. The software provides a full audit trail, password protection, blocks inappropriate language and provides key word alerts. It also provides monitoring and moderates incoming posts for inappropriate language and offensive remarks. Police forces are using social media extensively to engage with the public, prevent crime and even to contact and ‘talk down’ potential suicide victims. At the recent Beyond Social conference Amanda Coleman, head of corporate communications at Greater Manchester Police, said,” We wanted to move from broadcast to engagement, we wanted to have conversations with people. One of the ways this has been achieved is by training frontline officers to use Twitter and Facebook. This helps people to understand the other things we do in policing – beyond arresting people – such as dealing with people with mental health issues or finding people who have wandered off from hospital. For us, as a communications team, embarking on social media in a new way suddenly showed the impact it could have.” CrowdControlHQ manages the accounts over 500 social media users in the police force, from the marketing communications team through to Bobbies on the beat. The company stores data in the UK, which is crucial for security and compliance to European stands.

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.