Cyber Integrity and Meaning of Trust Competition has been launched across 15 UK universities, offering opportunities for those with ideas to improve confidence in the internet-dependent society. The pilot for a national programme, delivered through the Cyber Security Challenge, aims to put the issues of security, resilience and integrity into a business context and draw ideas from all UK Masters students. Participants will receive an opportunity to present their ideas to employers looking to recruit talented individuals to not only secure their systems but also improve customer’s confidence in their products and services. Any MA, MBA or MSc student can enter a presentation based on their dissertation for assessment by a panel of policy makers and business leaders, as well as security professionals. The competition recognises that improving confidence in the increasingly internet-dependent society requires consideration beyond the technical, computer science and electrical engineering domains. The competition has been developed by the WCIT (The Worshipful Company of Information Technologists), the City of London Livery Company for ICT, in association with The Institute of Engineering and Technology, the Digital Policy Alliance and others. It will be delivered through the Cyber Security Challenge which runs a series of competitions developed by employers and supporters from industry, government and academia to find new talent for the sector, and is part of a new stream of university activities.