“Strong growth potential for packaging holography technologies” states Research and Data Report

A new report signals ‘strong growth potential’ for packaging holography technologies. That’s the view of the International Hologram Manufacturers Association (IHMA), which has commented on the latest intelligence published by Research and Data. This predicts that the global market for anti-counterfeiting packaging will reach almost US$ 250 billion by 2026.

Growth in packaging anti-counterfeiting devices appears both ‘strong and lucrative’ feels the IHMA on the back of a report that predicts the anti-counterfeiting packaging sector in the Asia Pacific region will experience a CAGR of 10% owing to the developing market in China and India. This is primarily due to the rise in healthcare concerns, higher adoption rates of anti-counterfeit technologies and growing awareness about tracking and tracing technologies.

Welcoming the report, the IHMA said that, while counterfeiting continues to be an attractive option for the criminal fraternity, it wants to see more pressure applied to the packaging sector to help fend off the wave of fake products continuing to flood global markets.

Security devices on packaged goods can ensure quality and check the distribution and smuggling of illicit products, while items not displaying security holograms can be seized and destroyed.

IHMA chair Dr Paul Dunn says that, despite successes, those people in the packaging sector involved in the war on counterfeiting cannot afford to rest on their laurels. He stated: “The report highlights holograms as an effective weapon in the battle to thwart counterfeiters and fraudsters. Those involved in the supply chain will always be reassured by the presence of holograms on products and recognise the benefits they provide.”

Authentication solutions

Dr Paul Dunn

Dr Paul Dunn

The use of authentication solutions, as advocated by ISO 12931, enables examiners to verify the authenticity of a legitimate product, differentiating it from fake products coming from counterfeiting ‘hot spots’ in Asia and across eastern Europe.

Even those that carry a ‘fake’ authentication feature can be distinguished from the genuine item if that item carries a carefully thought-out authentication solution.

The IHMA is made up of 90 of the world’s leading hologram companies. Members include the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. They actively co-operate to maintain the highest professional, security and quality standards.

*https://www.globenewswire.com/news-release/2019/09/05/1911804/0/en/Anti-Counterfeit-Packaging-Market-To-Reach-USD-248-90-Billion-By-2026-Reports-And-Data.html

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.

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