Securitas UK achieves Business Superbrand status for second year in succession

Securitas UK has been awarded Business Superbrands status for 2019. The Business Superbrands survey tracks the perception of a wide-range of UK business brands, evaluating almost 1,600 brands across 63 categories this year alone. 2,500 UK business professionals, supplemented by an expert council of senior business-to-business marketing leaders, judge the business brands against the three core Superbrand factors: quality, reliability and distinction.

Brand perception, marketing activities and new product and service developments are also considered by the Judges and only the most highly-regarded brands from each category are awarded Superbrand status.

Brian Riis Nielsen, Country President of Securitas UK, commented: “We’re delighted to achieve Superbrand status for the second year running. Securitas continues to lead the transformation of the security industry, delivering risk-based security and fire safety solutions that are continually evolving to meet our clients’ needs. Securitas’ brand purpose is the promise we make to our clients to keep their people, property and assets safe. This promise, combined with our core values of integrity, vigilance and helpfulness, contributes to a safer society and is shaping the security of tomorrow.

Brian Riis Nielsen

Brian Riis Nielsen

Nielsen added: “From our on-site, mobile and remote security officers who are our brand ambassadors at client sites through to our dedicated teams in different functions across the business, our recognition as a Superbrand is the result of all their hard work and commitment.”

In addition, Nielsen informed Risk Xtra: “Earlier this year, we were certified as a Top UK Employer and as the only global security company to be recognised by the Living Wage Foundation, we’ve made a commitment to pay our security officers the real living wage by the end of 2020. By blending people, knowledge and technology, the Securitas brand is continuing to excel.”

Stephen Cheliotis, CEO of The Centre for Brand Analysis and chairman of Superbrands, commented: “In unsettled times, businesses that are well-regarded and possess a positive reputation benefit from competitive advantage over weaker-branded rivals, providing greater immunity against short-term market volatility. Being perceived by buyers and influencers as a leading Business Superbrand is a positive business signal and recognition of the hard work and dedication of the employees of any business attaining that status.”

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.

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