Home Guarding Securitas included in annual ranking of UK’s strongest business-to-business brands

Securitas included in annual ranking of UK’s strongest business-to-business brands

by Brian Sims

Securitas has been awarded Business Superbrands status for 2018. Tracking and celebrating the UK’s leading brands since 2001, the Business Superbrands are identified by a survey of 2,500 business professionals from across the UK and a voluntary Superbrands Council. The latter is comprised of leading business-to-business marketing experts.

Managed by The Centre for Brand Analysis in partnership with Research Now SSI, this year’s survey witnessed just over 1,500 brands from across 62 categories judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.

Quality: Does the brand provide quality products and services? Reliability: Can the brand be trusted to deliver consistently? Distinction: Is the brand well-known in its sector and suitably different from its rivals?

Britt Lindqvist, global brand manager at Securitas AB, commented: “We’re very proud to achieve Business Superbrands status in the UK. Our global Securitas brand is centred around our brand purpose and values of integrity, vigilance and helpfulness. Our brand purpose is the promise we make to our customers – to keep their people, property and assets safe. We know security. We understand risk and how it affects our customers and the industries in which they operate. We differentiate ourselves through our brand values and promise.”

Craig Robb, chief commercial officer at Securitas UK, added: “Technology and customer needs are evolving. Securitas is at the forefront of innovation, moving the industry towards predictive security by harnessing Big Data to provide intelligent and pro-active solutions. Through a blend of people, technology and knowledge, we’re changing the perception of the security industry. Business recognition by Superbrands is a reflection of this.”

Stephen Cheliotis, CEO of The Centre for Brand Analysis and chairman of Superbrands, responded: “In a year where Brexit has dominated the British press and there’s a sense of foreboding threatening to take over, we’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the business-to-business space has become fiercer than ever before, so gaining or retaining Superbrand status is a notable achievement. Each and every Superbrand should be proud of the efforts they’ve put in over the past 12 months that have led to this accolade.”

*For more information on Superbrands and to view the full list of businesses recognised visit: http://www.superbrands.uk.com/

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