People and data security come second to assets

Posted On 09 Mar 2014
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Gathering in Rome for the international network of security distributors, Traka distributors participated on a survey to find out about trends and developments in the market and the results show that despite the increase in awareness of data protection, 79 per cent of customers are more concerned about protecting assets, rather than people or data. Indirect financial loss from lost keys was indicated as the risk CEOs were most concerned about, with 56 per cent of the distributors agreeing, compared to 32 per cent who indicated that direct financial loss (replacing the key) was the biggest concern. Contrary to predictions on reputation damage concerns, only 12 per cent of distributors agreed that CEOs were most concerned about reputation damage when keys get lost. The results also showed that there is an increase in the demand to protect portable IT assets such as tablets, phones and laptops. 56 per cent of Traka distributors agreed that the demand is growing. The survey also revealed confidence in the security industry, with 50 per cent agreeing that their customers were more concerned about security in 2014, compared to 2013. Reassuringly half of the distributors said that they expect security budgets to increase in 2015, and 44 per believed they will remain the same but not decrease. Tanveer Choudhry, Global Marketing Manager for Traka says,” The survey has revealed that customers and CEOs are not as concerned about data protection and reputational damage as we predicted. This may be because of a lack of awareness on the damage missing data can cause for a business of any size. We intend to investigate this issue further.”

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.