ParkAdvance system boosts car park security and ticketing regime at Cascades Shopping Centre

Posted On 20 Jan 2018
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WPS, one of the UK’s leading parking systems providers, has installed its ParkAdvance Pay-on-Foot parking technology at the Cascades Shopping Centre in Portsmouth’s city centre.

The six floor strong car park encompasses 615 spaces, 32 of which are for disabled access. Five pay stations service the car park, with three entry terminals and a total of five barriers.

The Shopping Centre’s management team was looking to upgrade the existing system to further enhance the customer experience, and also take advantage of an IP-based system that could be more easily updated to incorporate new functionality as and when it becomes available and required.

Andrew Philip, manager at the Cascades Shopping Centre, observed: “Parking is no longer considered a simple provision, but rather the first vital ‘touch point’ in the customer journey. As such, it’s our responsibility to ensure this is a positive experience. On that basis, we decided to take the parking provision in-house and see where enhancements could be made.”

Issues around lost tickets were one area where Philip was keen to improve the overall experience. “Previously, lost tickets incurred a flat day-rate charge because it wasn’t possible to verify when the customer had entered the car park. The ParkAdvance system incorporates ANPR, meaning that we’re usually able to verify when the customer arrived and solve lost ticket situations efficiently and to a far greater degree of customer satisfaction.”

The new Pay-on-Foot parking system accommodates multiple payment options including contactless, Chip and PIN and cash, and is set up to include card-in/card-out and online pre-paid functionality when timing’s appropriate. ParkAdvance provides immediate access to information on usage patterns.

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.