The International Hologram Manufacturers Association (IHMA) has announced a new-look Board as the organisation marks its 25th Anniversary in 2018. The move comes as the global trade body presides over the increased integration of holography alongside other authentication and ‘track and trace’ technologies to deliver both overt and covert protection over the next 12 months.
Corinne Murcia Giudicelli of SURYS becomes a full Board member, while Brad Hilbert of Crown Roll Leaf Inc steps up to become deputy representative for the IHMA in North America. Joanne Ogden of ITW Security Division and Valentin Monovski from Demax Holograms have been appointed as EU and EFTA representative and Eastern Europe/FSU/CIS representative respectively.
Manoj Kochar, founder and director of India-based Holoflex, will continue to lead the IHMA in the role of chairman.
The new Board will continue to underpin the IHMA’s work aimed at advancing the development of holograms and holographic technology as global threats continue to push demand for authentication and brand protection devices such as holograms.
Unprecedented scope for growth
Manoj Kochar explained to Risk UK: “”Countries across Asia, notably India and China, will continue to offer unprecedented scope for holography growth in the battle to curb counterfeit goods flooding on to the market. Over the coming months, we’ll continue to see the increased integration of holograms in these territories as part of brand protection strategies being adopted by Government and security agencies looking to tackle the problem.”
Kochar added: “I look forward to working with Board colleagues in what is the 25th year of the IHMA, helping our industry to secure growth and innovate, as well as ensuring that all those involved in holography come together as one to secure the opportunities available.”
The IHMA (www.ihma.org) is made up of 100 of the world’s leading hologram companies. Members include the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. Those members actively co-operate in a bid to maintain the highest professional, security and quality standards at all times.