IHMA welcomes initiative designed to tackle counterfeiting in global maritime sector

A new initiative aimed at tackling the problem of counterfeiting in the maritime sector has been welcomed by the International Hologram Manufacturers Association (IHMA). The industry trade body has stated that the new Know Your Customer (KYC) Best Practices scheme heralds “a significant step forward” in the battle to thwart the volume of counterfeit goods being shipped around the world.

According to a report published by the Organisation for Economic Co-operation and Development (OECD) and the European Union’s Intellectual Property Office, the value of global trade in counterfeit goods in 2013 amounted to US$461 billion. The OECD estimates that the total economic and social cost globally due to counterfeiting and piracy worldwide is expected to rise to more than US$1.8 trillion by the year 2022.

The KYC initiative lays down a voluntary framework of steps that maritime companies can take to ensure they know even more about who’s shipping products on their vessels. All those involved in the global supply chain, including brand owners, vessel operators, freight shipping companies and trade authorities will benefit from the initiative that tackles the massive global counterfeiting issue.

The initiative also highlights the measures that can be taken to deal with the problem, which can include increasing the adoption of track and trace systems featuring hologram technologies.

Manoj Kochar: chair of the IHMA

Manoj Kochar: chair of the IHMA

Manoj Kochar, chair of the IHMA, believes that counterfeiting is a big problem for the shipping industry, but that the KYC can be seen as step in the right direction in stemming the impact and securing global jobs. “This historic ‘Declaration of Intent’ to stop the maritime transport of counterfeits is a further reminder that the war on counterfeiting remains far from won, and that global brands and profits need to be protected,” urged Kochar. “As a result of this latest initiative, global brand owners and maritime companies will see how relatively low cost, yet effective hologram technologies can be of benefit. When included as part of a supply chain track and trace system, for example, holograms are very much to the fore in tackling counterfeiting and securing authentication.”

The increasing adoption of holography reinforces the technology’s position as a pre-eminent security feature in the global anti-counterfeiting fight. The use of well-designed and properly deployed authentication solutions, as advocated within ISO 12931, enables examiners to verify the authenticity of a legitimate product, differentiating it from the counterfeits in the marketplace. Even those that carry a ‘fake’ authentication feature can be distinguished from the genuine item if that item carries a carefully thought-out authentication solution.

The IHMA is made up of 100 of the world’s leading hologram companies. Members include the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. They actively co-operate to maintain the highest professional, security and quality standards.

*For additional information on the KYC initiative, access the International Chamber of Commerce’s website

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.

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