Organisers UBM and Clarion have announced the co-location of their ever-popular IFSEC International and Security & Counter Terror Expo events from May 2020. Next year, IFSEC International will move to a new dateline of 19-21 May and welcome three events alongside it at ExCeL London, namely Security & Counter Terror Expo (SCTX), Ambition and Forensics Europe Expo.
Building on a rich history for the two exhibitions – with IFSEC International steeped in the trade and commercial security world and SCTX immersed in national security – the new collaboration is designed to “meet the strength of demand for a central focal point” for the security industry.
The additional synergies between the first responder-focused Ambition and Forensics Europe Expo, which currently run alongside SCTX, as well as UBM’s own co-located and ever-popular event FIREX International “lend additional diversity and strength” to this new alliance, state the organisers.
According to UBM, ExCeL London “will become the global destination for the security community, pushing the boundaries of security product innovation and expertise”. 38,000 trade, commercial, public and policing/security professionals will unite at one venue to discover the most extensive range of security suppliers on offer. In doing so, the industry will witness a single marketplace for the security ecosystem made up of corporate and Government end users, installers, integrators, manufacturers and distributors.
Great fit for IFSEC International
Discussing this move for the market, the organisers of IFSEC and SCTX have shared their thoughts as they announce the culmination of 18 month-long discussions to co-locate the events.
“SCTX is by far the most prestigious and market-leading event in the counter-terror arena, with a proven track record in drawing a high calibre audience of Government specifiers, law enforcement and related crime intelligence agencies.” enthused Gerry Dunphy, brand director for IFSEC International. “This is a great fit for IFSEC International as it strengthens our message of the critical nature of security as a major global issue. IFSEC International will also highly complement this offering by continuing to champion integrated security for the trade and commercial markets. The prospect of these events working in harmony, promoting expertise and guidance for the broader security environment, has already been met with immense anticipation by the security community.”
Tim Porter, managing director for defence and security-focused shows at Clarion Events, added: “The security industry is both broad and complex. In recent years, Clarion and UBM have come to realise that, in this environment, both IFSEC International and SCTX have evolved in ways which were seeing them become increasingly complementary in terms of both profile and audience.”
Response from the industry
As stated, the announcement of the move to stage IFSEC International and SCTX together at London’s ExCeL from 2020 is already being warmly welcomed across the security business sector as the industry looks forward to seeing one event for the whole community. “This news comes at the perfect time for the security industry,” enthused Mike Reddington, the British Security Industry Association’s (BSIA) newly-installed CEO. “The BSIA is excited to be supporting this major new partnership between the UK’s two leading security exhibitions. We have a long-standing partnership with IFSEC International and we very much look forward to extending our welcome to SCTX.”
Surveillance specialist Dahua is excited about the partnership between IFSEC International and SCTX in 2020. Steve Norman, sales director for Dahua Technology (UK and Ireland) stated: “It will provide a rewarding balance of end users, consultants, installers and integrators. This presents a fantastic opportunity for like-minded end users and integrators to exchange ideas with manufacturing security professionals.”
Justin Hollis, marketing director for Hikvision UK and Ireland, commented: “Hikvision is pleased to hear the news that IFSEC International and Security & Counter Terror Expo will run alongside each other in 2020. This is a good move forward for the security community and one that we look forward to supporting.”
Richard Flint, LPCB physical security certification scheme manager at the BRE, observed: “IFSEC International is always a great success for BRE Global/LPCB and we’re looking forward to showcasing the dynamic Attack Testing Zone in 2020.”
Mark Quittenton, managing director of Pro-Activ Publications (which publishes Risk Xtra, Benchmark and Professional Security Installer as well as The Paper) explained: “Risk Xtra, Benchmark and Professional Security Installer welcome the news that Security & Counter-Terror Expo will be running alongside IFSEC International in 2020. We have a long-standing association with this market sector via Risk Xtra and associated media. We look forward to supporting IFSEC International and SCTX in 2020.”
UBM asserts that bringing the events together will offer exhibiting manufacturers and distributors an unrivalled opportunity to access the entire end-to-end security audience, with a greater number of security product buyers in one venue than is offered by any other security event across the globe. Over 600 exhibiting companies will join forces to represent all aspects of the security sector, ranging from the latest developments in commercial and corporate security through to Critical National Infrastructure and policing.
*In 2019, IFSEC International runs at London’s ExCeL from 18-20 June. Security & Counter Terror Expo, Ambition and Forensics Europe Expo will take place at Olympia from 5-6 March