Home Events IFSEC brand set for extension into MENA with launch of IFSEC Egypt 2020

IFSEC brand set for extension into MENA with launch of IFSEC Egypt 2020

by Brian Sims

Informa brand IFSEC is expanding into the Egyptian market with the launch of IFSEC Egypt. The inaugural event will be held in Cairo’s EIEC on 4-6 November 2020 alongside fire safety show FIREX Egypt, which takes place for the first time on 3-5 November 2019, as well as the long-established power and energy event Electricx.

IFSEC Egypt introduces the successful IFSEC brand to a large and growing market, providing security and fire manufacturers with a new opportunity to access engaged buyers from across North Africa. Opportunities for the security sector are increasing within this market, which is complemented by the rapid growth of Egypt’s oil and gas industry, adding a further dimension to the show.

Egypt is viewed as the ideal choice for this extension of the IFSEC brand. The country is the third-largest projects market in the MENA region – after Saudi Arabia and the United Arab Emirates – and its central location at a crossroads between Europe, Asia and Africa make it an ideal entry point for regional and international firms.

Currently, there are around US$17.4 billion worth of power projects and US$57.4 billion worth of transport projects in the Egyptian construction pipeline – a total projects market worth US$395.7 billion.

Additional construction projects

Egypt is set to continue this expansion with more construction projects. A 2017 report prepared by HSBC stated that the market would witness a 95% increase in cash-led construction spending over the course of the year.

In addition, the Greater Cairo area is currently undergoing a significant transformation. Infrastructure – in particular urban transport – has been the focus of Government investment. A plan incorporating metro, light rail and river transport forms part of the ‘Vision 2050’ programme of urban redevelopment.

Gerry Dunphy

Gerry Dunphy

With a national population soon set to exceed 100 million, and million people in Cairo alone, Egypt’s capital has a potential market larger than the Netherlands, Greece, Sweden, Switzerland and Austria. This makes Cairo the ideal access point to the North African market, and highlights the need for a dedicated integrated security event serving the region.

Growing and dynamic market

IFSEC’s strategy director Gerry Dunphy said: “IFSEC Egypt is an exciting opportunity to access a growing and dynamic new market and provides a fantastic gateway for regional and international firms into the North Africa region. With an integrated security market that’s currently lacking a comprehensive security event and unique security challenges concerning regional industries such as oil and gas, the need for an event like IFSEC Egypt is clear.”

Dunphy went on to state: “I believe it will be enormously beneficial to both local security providers and the IFSEC brand itself. In addition, the launch of FIREX Egypt this year means we’ll be prepared to leverage the strengths of this new environment when it comes to the opening of IFSEC Egypt in 2020.”

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