Etienne Ricoux appointed head of sales by intelligent fire systems specialist Advanced

Etienne Ricoux

Etienne Ricoux

Global fire systems leader Advanced has appointed Etienne Ricoux as the company’s new head of sales. Previously Advanced’s regional sales manager for Europe, Ricoux will now oversee sales across all of Advanced’s territories outside North America.

Commenting on the appointment, Advanced’s managing director Ray Hope stated: “I’m delighted to announce Etienne’s appointment. We interviewed some very strong candidates both internally and externally, but Etienne’s experience and success in the sphere of exporting across different fire sectors, as well as other high value industries, was one of the deciding factors.”

Ricoux himself added: “I’m delighted and very proud to become head of sales. Advanced is a great company with a superb team that’s driving growth across international markets. Our strategy is well defined, and I very much look forward to developing both existing and new regional partnerships.”

Advanced is a specialist in the development and manufacture of intelligent fire systems. The performance, quality and ease-of-use of its products sees them deployed in prestigious and challenging locations all over the world, from single panel installations through to large multi-site networks. Products include complete fire detection systems, multi-protocol fire panels, extinguishing control and fire paging systems.

The business is a subsidiary of Halma plc.

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.

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