Global fire systems leader Advanced has appointed Etienne Ricoux as the company’s new head of sales. Previously Advanced’s regional sales manager for Europe, Ricoux will now oversee sales across all of Advanced’s territories outside North America.
Commenting on the appointment, Advanced’s managing director Ray Hope stated: “I’m delighted to announce Etienne’s appointment. We interviewed some very strong candidates both internally and externally, but Etienne’s experience and success in the sphere of exporting across different fire sectors, as well as other high value industries, was one of the deciding factors.”
Ricoux himself added: “I’m delighted and very proud to become head of sales. Advanced is a great company with a superb team that’s driving growth across international markets. Our strategy is well defined, and I very much look forward to developing both existing and new regional partnerships.”
Advanced is a specialist in the development and manufacture of intelligent fire systems. The performance, quality and ease-of-use of its products sees them deployed in prestigious and challenging locations all over the world, from single panel installations through to large multi-site networks. Products include complete fire detection systems, multi-protocol fire panels, extinguishing control and fire paging systems.
The business is a subsidiary of Halma plc.