Emerging Trends for the Global Video Surveillance Market

As technology continues to advance at a rapid pace, the demand for pioneering CCTV surveillance systems is becoming increasingly prominent. Originally, CCTV surveillance systems were simply used as a deterrent, but as technology has evolved, both in terms of capability and affordability, we’re seeing a revolution in security for both business and personal use, with many regarding it as an essential tool to protect the value of businesses, staff, homes and belongings. Here, Chris Stott anticipates eight emerging trends for the global video surveillance market that we can expect to see more of throughout 2019.

Smart technologies

We are seeing an increasing number of CCTV surveillance systems integrating intelligent algorithms to provide more effective, in-demand features such as facial recognition, motion detection, people counting and queue management. These innovative uses of technology will be of particular benefit to the retail sector where detailed information on customer needs, requirements and movements can help inform crucial decisions when managing an outlet. Heat mapping, for example, can help managers detect issues in a store layout, where merchandise is best placed to catch the attention of the consumer or what times of day require the most amount of staff.

Cloud-based storage

The more CCTV images you record, the more storage you require at greater expense. It’s estimated that, by the end of 2019, more than 3.3 trillion hours of CCTV footage will be captured daily, so demand for sustainable and cost-effective storage will increase.

The past 18 months has seen the launch of the first fully-managed Video Surveillance-as-a-Service (VSaaS) system courtesy of our partner Ocucon. Throughout 2019, we will see this drive to harness the power of cloud storage and Artificial Intelligence (AI) to deliver innovative and cost-effective solutions come to the fore.

HD technology

The advances in 4K HD CCTV in recent years allow us to provide businesses with crystal-clear picture quality, allowing the end user to see every detail in both live and recorded footage, even in conditions which would have been previously restricted from traditional CCTV systems.

Looking ahead, 8K Ultra-HD CCTV is on the horizon, which will quadruple the total number of pixels just like 4K did with 1080p.

CCTV in vehicles

CCTV in the form of dash cams is a huge consumer-led trend which we’ll continue to see growing throughout 2019. For safety conscious drivers, installing dash cams in their vehicle can reduce insurance premiums and offer peace of mind should something happen to their vehicle, while also protecting them from having to pay out on a false claim.

Advances in technology have resulted in dash cams that are smaller and less obtrusive with the ability to capture a very wide viewing angle, produce HD videos and have clear night vision. Expect to increasingly see them popping up in company cars over the next year.

CCTV for small businesses

As well as significant improvements in functionality, CCTV security solutions have also become more affordable and user-friendly in recent years. Solutions that only a few years ago were only affordable for the largest corporations are now attractive options for businesses whatever their size.

The systems are able to be integrated more effectively, which allows additional cameras and features to be installed at any stage, ensuring that properties are protected by the highest levels of security possible.

From a farm shop to a football stadium, security systems act as a visual deterrent. They’re a source of evidence, deliver increased security and reduce errors.

Security ‘on the go’

Over the last few years, the Internet of Things (IoT) has grown rapidly to become a major part of all of our daily lives. The Internet is no longer confined to computers and mobile devices. It’s now available in nearly every device that has an IP address, ranging from microwaves and refrigerators to energy and lighting.

As video technology and IoT systems continue to develop, we’ll start to see more innovations in the field of CCTV surveillance systems and how they can help to strengthen operational or business needs. Using IoT technology in conjunction with cloud services enables business intelligence to be captured and stored securely off-site for as long as is required. That intelligence can then be viewed and monitored by any authorised person remotely using a PC or a mobile device. This level of connectivity between devices provides end users with a more complete situational awareness across multiple locations.

Cyber security

Cyber security is constantly evolving so cyber awareness and cyber security training will continue to be of paramount importance for the foreseeable future. The ongoing threat of data theft, ransomware attacks, website hacking and viruses render cyber security an essential part of any business. For safeguarding to work, though, the technology in question has to be complemented by strict policies and procedures for those using it.

Compliance and privacy protection

In 2018, the General Data Protection Regulation (GDPR) came into effect and, as a result, there has been a significant increase in the wider discussion about personal data. The way in which businesses capture and handle data has changed forever so, to ensure businesses comply with the new regulation, they need to co-operate accordingly with the new ruling in order to avoid penalties.

Chris Stott

Chris Stott

Importantly, the introduction of the GDPR has created a greater need for video pixelation. Any organisation (regardless of its size) that captures CCTV footage should have identified a means to redact this footage in order to remove identifying data should the company receive a GDPR access request. The problem is that existing redaction services on the market are both time and cost-intensive as they rely on manual pixelation.

Ocucon has recently launched a first-of-its-kind intelligent video redaction service called Ocucon Pixelate. Harnessing the power of AI and machine learning to deliver automated video redaction, it provides organisations and businesses with a cost-effective, pay-as-you-go style service for complete GDPR compliance.

The new service, which became commercially available late last year, is suitable for all forms of camera footage including body cameras and enables users to select only the faces they don’t wish to automatically pixelate.

Given the increase in cameras and technological advances, and with employees and the general public wanting to feel safe while protecting their privacy, the subject of how the CCTV surveillance industry handles and protects the data it gathers will undoubtedly remain a core part of the wider discussion throughout 2019.

Chris Stott is Business Development Manager at Hadrian Technology

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.

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