Home News Elmdene’s Ian Moore appointed chairman of the BSIA’s Export Council

Elmdene’s Ian Moore appointed chairman of the BSIA’s Export Council

by Brian Sims

Following the British Security Industry Association’s Annual General Meeting in July, Elmdene’s managing director Ian Moore has been appointed chairman of the Association’s dedicated Export Council. Armed with over 20 years’ experience of exporting, Moore (pictured) has made a hugely positive contribution to the international growth of a number of businesses on the international stage, working in the UK, Taiwan, Dubai and Libya. As managing director of Elmdene” the dedicated developer of electronic solutions for both the security and fire sectors” Moore has gained valuable and in-depth experience of exporting the company’s systems worldwide (most notably to Germany, France, Italy, Spain, the Nordics, South Africa and the Middle East region). Moore has honed his thought leadership skills throughout a highly successful career which has involved teaching at the Royal Navy Engineering University and lecturing at the National Police College in Taiwan. In 2003, Moore established Detector Technologies and, in just six years, oversaw the company’s growth from a start-up to an international business operating from offices in the UK, Australia, Dubai and South Africa. A long-term contributor to the BSIA’s Export Council, Moore’s expertise continues to help new exporters gain a successful foothold in overseas markets. Indeed, in recognition of his ongoing involvement with the Export Council, Moore was the deserving recipient of the 2014 BSIA Chairman’s Award for Contribution to Exporting. This accolade was bestowed at the BSIA’s 2014 Annual Luncheon. Opportunities and risks around exporting Speaking about this new and extremely important pro bonorole, Moore stated that he’s tremendously ambitious when it comes to the Export Council’s future. When asked about his main focus as chairman over the next 12 months, Moore replied:” Through the Council, I’m very keen to educate members about the opportunities and risks around exporting. There’s a natural assumption that exporting should be the first strategy to grow a business, but that isn’t necessarily true. Unless there’s an unquestionable opportunity, it’s only when the home market is near to saturation and the products on offer enjoy market acceptance that companies should go down this route.” Moore continued:” Many British companies have products that will only sell into regions that are discerning about quality, innovation and compliance, etc. Given the extra price tag this normally brings, including the amortisation of self and third party approval, companies will not normally be competitive when the talk is purely about price.” The new chairman is also keen to emphasise the value that the Export Council can bring to its current and prospective members. Celebrating its 20th Anniversary in 2014, the BSIA’s Export Council is a forum which allows relationships between the UK’s security industry and overseas buyers to be founded and cultivated. It also serves as an invaluable port of call for overseas-based contacts interested in developing a relationship with a UK company either as a partner, customer or distributor. *Further information about the BSIA’s Export Council and the benefits of BSIA membership is available here

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