Driving cultural and individual behavioural change at heart of new food safety service

Instinctif Partners is launching a service for the food industry that’s specifically designed to enhance food safety culture and puts driving cultural and individual behavioural change in food manufacturing at its very heart.

The service will assist food manufacturers in meeting the food safety culture challenge set out in the newly-published BRC Global Food Safety Standard Issue 8 (BRC8). This places a strong emphasis on developing a food safety and quality culture, meaning that food manufacturing businesses subject to their first audit under the new Food Safety Standard from February next year are facing a different kind of challenge.

Victoria Cross, head of Instinctif Partners’ Business Resilience Practice, explained: “BRC8 specifies that senior management ‘shall define and maintain a clear plan for the development and continuing improvement of a food safety and quality culture’. Having a strong food safety culture in place is central to preventing product recalls. With the root cause of many food safety issues being human error, the focus has to be on people and cultural and behavioural change.”

Inspiring people to do the right things at the right time is key to creating a food safety culture and is an essential part of the new Instinctif Partners’ service.

Cross continued: “Our offer has been developed in partnership with Carrie Birmingham, a leading expert in culture change and employee psychology, as well as leading food research and technology organisation Campden BRI, and will be delivered in collaboration with a team of senior food industry experts who boast decades of hands-on manufacturing experience. Together, we’ll focus on inspiring people to do the right things at the right time – not because they have to, but because they want to.”

Victoria Cross

Victoria Cross

The Enhancing Food Safety Culture Service asks:

*Do your leaders inspire and reward the right food safety behaviours?

*Are your first-line supervisors leading by example or avoiding issues?

*Are your operatives motivated to do the right thing or just going through the motions?

*Do you have a culture of learning from near misses or hoping for the best?

*Has ‘human error’ ever caused a food safety incident?

In conclusion, Cross said: “You cannot force change in people, but you can inspire it by creating a culture which not only enhances food safety, but which also helps businesses become more resilient.”

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.

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