Centrify survey pinpoints ID theft as key concern for digital consumers

Posted On 16 Nov 2014
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Identity theft has ranked as the top concern among 2,000 consumers questioned about their digital lifestyles in new research commissioned by Centrify Corporation. The survey reveals that 81% of respondents stated they are concerned” or very concerned” about the prospect of having their identity stolen online.

Having credit card information stolen on the Internet is also extremely worrying for consumers, with 79% ranking it the second biggest concern above being a victim of cyber crime (73%).

Surprisingly, cyber bullying is the least concerning prospect for respondents with just 40% of consumers showing any real concern, while privacy of social networks (59%) and e-mail spam (68%) both ranked much higher.

The comprehensive survey also reveals the numbers of respondents that have a high, medium or low ‘digital footprint’ based on the amount of time they spend online in a typical week e-mailing, texting and sharing or watching digital images, songs, games, videos and apps.

62% of those very concerned about identity theft have a medium digital footprint, 46% low and 26% have a high digital footprint. Equally, only 26% of those with a high digital footprint are concerned about having credit card information stolen on an online shopping website and their e-mail accounts being spammed, showing that those who spend more time online are less concerned about their identity being stolen.

One-in-four respondents to the survey have definitely (or probably) been a victim of identity theft, 43% of victims suggesting the problem took more than one month to fix with one-in-five saying it took more than ten hours. 47% of interviewees admitted to having to spend their own money to resolve the issue, with 28% noting they’ve spent at least £60 (in turn highlighting the need for increased password security).

Security of personal information at risk

“With so much of our time now spent online, be it in relation to social networking, banking or shopping, the security of our personal information and, more importantly, our identities is being put at risk on a daily basis,” explained Tom Kemp (CEO at Centrify).

“According to our survey, online purchases are the top reason why users feel they became victims of identity theft, underscoring the importance of confidence in one’s own online security. Consumers have very little faith in the absolute security of their passwords. Just 15% believe those passwords are very secure, regardless of the amount and type of characters used. Being able to manage our password security is crucial.”

Other research highlights:

‘¢ The groups that are most likely to say they’ve been victims of identity theft are those that probably best understand and notice the signs of identity theft: IT workers, online shoppers, higher salary workers, the ‘tech-savvy’ and those with a high digital footprint

‘¢ Those with the least confidence that their passwords are absolutely secure include individuals that do less online shopping (12%), those aged 50-64 (11%) and those with a medium digital footprint (11%)

‘¢ A plurality of consumers are only somewhat confident that their passwords for personal accounts could not be cracked by a computer program, but few are very confident

*The Widmeyer Survey was developed to assess people’s engagement with (and perception of) passwords in order to determine their efficacy in the workplace. The survey was completed in September 2014 with more than 1,000 participants in the UK and 1,000 in North America. Results were similar across both regions

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.