The British Security Industry Association (BSIA) has launched its updated and enhanced website. From Friday 31 January, www.bsia.co.uk will reflect the Trade Association’s positioning as the voice of the professional security industry, with a modern, updated and refreshed platform for members, potential members and end users.
The new website features prominent search engines: one designed to access members’ services and the other to find general information on security. It’s now also much easier to navigate using the three click standard, with a clear and simplified menu that makes it easier to search for BSIA members, news and insight, products and services and information on how to join the Trade Association.
There’s more emphasis on the use of digital technology using video and podcasts to promote thought leadership, member initiatives, standards and guidance. The website also promotes more actively an array of the BSIA’s other services, such as Skills for Security, SaferCash and SaferGems, as well as showcasing the Trade Association’s major awards programme, namely the British Security Awards.
The new website features more visibility of key contacts, from Association staff through to Section chairs, with more options for members and prospective members to contact directly for additional information. The new technology behind the website also gives members a useful dashboard to manage their own engagement with the Association.
As part of the launch, the BSIA has reviewed its corporate identity and created a new palette of colours, using blue, red and white, while also retaining its current logo and brand elements to reflect the Association’s strapline: ‘the voice of the professional security industry’.
Mike Reddington, CEO at the BSIA, said: “We launch our new and much improved BSIA website with great pride. By using the latest digital technology, the new platform has been designed for easy access to the services and thought leadership for our members as well as the large portfolio of products and guidance that the Association offers to the marketplace – for members, end users and future members of the Trade Association.”
Reddington added: “The website is an incredible repository of information and expertise, which the new design and user journey highlights much more clearly than any other iteration in the past. I’m confident that the customer experience when using our new website reflects our position as the voice of the professional security industry.”