Home News ‘Be Safe, Be Sound’ campaign launched ahead of UK’s summer music festival season

‘Be Safe, Be Sound’ campaign launched ahead of UK’s summer music festival season

by Brian Sims

Counter-Terrorism Policing is reaching out to festival-goers who’ll be attending live events in the coming months by launching the #BeSafeBeSound social media campaign as part of its ‘Summer Security’ initiative. While there’s no intelligence to indicate an increased threat to festivals and live music events, Metropolitan Police Service Deputy Assistant Commissioner Lucy D’Orsi (senior national co-ordinator for Protect and Prepare) wants the public to familiarise themselves with the #BeSafeBeSound safety advice such that they can play their part in keeping people safe.

Counter-Terrorism Policing is working with UK Music – an industry-funded body representing the collective interests of the British music industry – to help reach the hundreds of thousands of people who will be attending live events this summer. A number of videos released by Counter-Terrorism Policing on social media will be encouraging festival-goers to have an amazing time, but to report anything suspicious.

D’Orsi explained: “There are some huge festivals taking place in the coming months and we want everyone to have a fantastic time. While we want everyone to have fun watching their favourite artists, people’s safety and security remains the top priority for police and festival organisers. The purpose of #BeSafeBeSound is to ensure that everyone attending these events knows they have an important role to play in the wider security operation.”

Metropolitan Police Service DAC Lucy D'Orsi

Metropolitan Police Service DAC Lucy D’Orsi

D’Orsi added: “Everyone can help make events safe and secure by familiarising themselves with the #BeSafeBeSound advice, by reading our Run. Hide, Tell guidance and by being ready to ACT if they spot any suspicious behaviour and activity. Don’t think you might be wasting anyone’s time. It’s always better to be safe than sorry. If something doesn’t look or feel right it probably isn’t, so tell someone.”

The importance of DAC D’Orsi’s message has been echoed by UK Music’s CEO Michael Dugher who commented: “While it’s important to stress that there’s no evidence of any increased threat to live music events this summer, it’s sensible that we all stay vigilant and follow Best Practice advice. Festivals and live music gigs in the UK are among the best attended in the world and have rightly earned their reputation for being well-organised events where nothing is more important than the safety of music fans. I would urge everyone attending events this summer to stay alert and follow the #BeSafeBeSound advice from the police to make sure they have a fantastic time in a safe and secure environment.”

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