ASSA ABLOY UK re-brands as ASSA ABLOY Opening Solutions UK & Ireland

ASSA ABLOY UK, a division of the ASSA ABLOY Group, has unveiled its new name, with the business now being known as ASSA ABLOY Opening Solutions UK & Ireland. The name change reflects ASSA ABLOY Group’s ongoing commitment to strengthen the ASSA ABLOY brand and help its customers to better understand the organisation’s solutions, services and capabilities.

Alongside the ‘launch’ of ASSA ABLOY Opening Solutions UK & Ireland, the Group has also introduced two other business descriptors – ASSA ABLOY Entrance Systems and ASSA ABLOY Global Solutions – which will be gradually introduced in the UK and Ireland as well as globally. The change will enable the company to maintain a segmented and focused approach, easily guiding customers to the division that’s best positioned to help meet their needs, while at the same time ensuring ASSA ABLOY continues to grow as a recognised brand.

In line with the introduction of ASSA ABLOY Opening Solutions UK & Ireland, the business units that form ASSA ABLOY Opening Solutions in the UK are also being re-named to better meet their customers’ requirements and provide clarity on their offer.

Security Solutions and Access Control will now combine to create the Door Hardware & Access Control Group. Meanwhile, UK Specification will be renamed as the Project Specification Group and Security Doors simplified to the Door Group. These three Groups will also join the newly-formed High Security & Safety Group, which includes the Chubb Locks Custodial Services and Pickersgill Kaye brands, which will also transition to ranges from ASSA ABLOY.

The company’s well-known global brands, such as Yale, Abloy and Mul-T-Lock, remain the same.

Tina Hughan, marketing director for ASSA ABLOY Opening Solutions UK & Ireland, explained: “The launch of ASSA ABLOY Opening Solutions UK & Ireland will help us more clearly communicate our knowledge, experience and expertise to our customers. The new business descriptor encompasses what we offer in a simple, easy-to-understand way, while our new business unit names will help to make it easier for customers to do business with us. We’re always focused on what we can do to improve the customer’s experience. We believe this approach will help strengthen our existing offer and consolidate our position in the market so we can better support our customers.”

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014 and as Editor of The Paper (Pro-Activ Publications' dedicated business newspaper for security professionals) in September 2015. Brian was appointed Editor of Risk Xtra at Pro-Activ Publications in May 2018.

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