UK’s “largest and most advanced” Experience Centre opens to showcase Best in Class intelligent surveillance technology

A live demonstration at Axis Communications’ Experience Centre looking at the intelligent solutions on offer around perimeter protection

A live demonstration at Axis Communications’ Experience Centre looking at the intelligent solutions on offer around perimeter protection

Axis Communications has helped to solve one of the largest challenges within the surveillance industry today thanks to the launch of its new Experience Centre that’s designed to educate visitors on the potential for Internet of Things (IoT) technology, which is brought to life in an interactive environment. At the Experience Centre – said to be the “largest and most advanced of its kind” in the UK – the company now offers engaging experiences around the intelligent applications available through IP camera technology.

The Axis Communications Experience Centre is designed to bridge the current education gap between the capabilities of the technology on offer and the perception of surveillance systems as being solely for security. On show are a variety of technologies that contribute towards greater levels of business intelligence, Big Data and analytics, succeeding in increasing merchandising effectiveness, safety and overall RoI, all of them delivered in simulated real-world situations.

Given that cyber security currently leads the news agenda, Axis Communications’ experts are also on hand to discuss how an holistic approach to security can protect our increasingly networked environments.

Showcased at the Experience Centre are surveillance technologies such as sound identification, intrusion detection and access control systems, as well as analytic innovations like people counting and occupancy tracking, which are designed to assist with business intelligence and marketing effectiveness.

Attendees at the Experience Centre’s recent launch event found Axis Communications’ Dark Room particularly immersive, highlighting as it does the capabilities of IP camera technology within dark and low-light environments such as London Underground stations and warehouses.

This demonstration made good use of Axis Communications’ Lightfinder, thermal imaging and WDR technology to showcase how varied light levels can still produce broadcast quality images.

Security heads Europe’s agenda

The new Experience Centre was opened by Martin Gren (co-founder of Axis Communications and co-inventor of the IP camera), Atul Rajput (the company’s regional director for Northern Europe) and Bodil Sonesson (vice-president of global sales). It’s designed to provide partners, re-sellers, installers and end user customers alike with the right information and tools needed to thrive in the modern surveillance industry.

Left to Right: Bodil Sonesson, Martin Gren and Atul Rajput officially open the new Experience Centre

Left to Right: Bodil Sonesson, Martin Gren and Atul Rajput officially open the new Experience Centre

Tying in with Axis Communications’ recent celebration of its 20th Anniversary here in the UK, the launch reasserts the company’s dedication to the British market and helps to underpin its continual drive towards enabling a smarter and safer world.

Martin Gren commented: “With security at the top of the European agenda, the benefits of intelligent surveillance technology are clear. As organisations adopt technology in what’s now an increasingly networked world, it’s essential to protect systems from cyber threats. Working with a partner that really understands these issues is critical to ensuring compliance with IT network security policies. I remember when we first opened an office in London 20 years ago at the inception of the IP camera market. In the time since then, not only has the technology evolved, but the industry challenges have also increased. This new Experience Centre is an ideal platform for demonstrating how our innovative technology addresses the key challenges of our time.”

Atul Rajput added: “With the addition of this new Experience Centre in the UK, Axis can better showcase the real-world applications of innovative technologies to an ever-growing number of partners and customers. Axis has been built on partnership, with the new facility reflecting this. As such, Axis Communications’ partners are now able to freely use the Experience Centre for further training and meetings designed to better support their own business agendas. Our recent relocation to Luton affords an excellent strategic base for UK operations and the Experience Centre. Location was a key consideration. With London Luton Airport just ten minutes away and the M1 close by, we’re able to quickly and easily access all areas of the UK.”

Bodil Sonesson concluded: “It was pleasing to see our partners impressed with the new Experience Centre, which now affords our customers the ability to witness at close quarters those solutions adapted for all market segments. Intelligent video, sound and access control, as well as solutions for small businesses and video management software, are just some of the demonstrations available.”

About the Author
Brian Sims BA (Hons) Hon FSyI Editor, Risk UK Pro-Activ Publications

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