Home Cyber New PIPCU-MPA partnership set to strengthen fight against online digital piracy

New PIPCU-MPA partnership set to strengthen fight against online digital piracy

by Brian Sims

The City of London Police Intellectual Property Crime Unit (PIPCU) has welcomed the Music Publishers Association (MPA) as its seventh partner to join Operation Creative, the initiative designed to disrupt and prevent websites from providing unauthorised access to copyrighted content.

The MPA has joined existing partners the British Phonographic Industry, the Federation Against Copyright, the International Federation of the Phonographic Industry, the Publishers Association, PRS for Music and the Association for UK Interactive Entertainment.

Operation Creative was launched back in April 2014 as a unique partnership between the City of London Police and the UK advertising industry. It aims to disrupt criminal profits which are generated from websites providing access to stolen and infringing content such as music, films, books and games. It also protects the creative industry which is understood to support approximately 1.7 million jobs in the UK and account for over 5% of our economy.

The initiative continues to drive the world’s first online portal for copyright infringing websites, namely the Infringing Website List (IWL). It contains an up-to-date list of copyright infringing websites which are evidenced by the creative industries and verified by PIPCU.

To date, no less than 1,150 infringing websites have been captured on the IWL. This portal remains an absolutely vital tool for the sharing of information in naming blacklisted sites among members of the partnership.

Reducing the impact of intellectual property crime

Detective Chief Inspector Peter Ratcliffe, the head of the Police Intellectual Property Crime Unit, said: “I’m very pleased to welcome the Music Publishers Association to the Operation Creative initiative. The Police Intellectual Property Crime Unit is firmly committed to reducing the impact of intellectual property crime on the UK’s creative industries, and in Creative we have a wonderful tool that can actively disrupt the infringers’ revenue streams and hit them where it hurts the most.”

Ratcliffe added: “I would also like to thank all of the existing partners who have helped to make Creative a success. We’re entering a new phase in the operation, and the widening of membership can only serve to make it stronger.”

Claire McAuley, general manager for the Music Publishers Association, outlined: “The MPA’s partnership in Operation Creative will strengthen and elevate our involvement in combating piracy, in particular with regards to sheet music, which is unique to the music publishing industry. We’re excited to be joining the existing partners, and very much look forward to working with them in our collective fight against online music piracy.”

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