Equifax Survey: “Almost one third of Brits risk ID theft by sharing too much information online”

An online survey conducted by YouGov in conjunction with Equifax reveals a significant portion of social media users risk identity theft by giving fraudsters easy access to personal information. The survey finds that almost one third (30%) of British adults with a social media account include their full name and date of birth on their Profile pages.

An even higher 37% of people who use their smart phone as their main way in which to access the Internet are revealing too much information, indicating that the desire to stay connected is clouding people’s judgement around how much information to share openly.

As the popularity of social media continues to grow and new platforms are launched, there are more places for people to host their personal information online, in turn creating a rich hunting ground for fraudsters. Fraudsters can use a name and date of birth to obtain additional information, including a person’s address. This then gives them enough detail to take over an identity and carry out criminal activities such as applying for a loan or a credit card under the stolen identity.

The survey shows that younger generations are far more comfortable sharing their name and date of birth: 48% of 18-to-24 year-old individuals divulge this information online compared to 28% for the 35-to-44 age bracket. Although information from older generations has a higher immediate value to fraudsters, because these people are generally more wealthy and have established credit histories, youngster’s information is also attractive for use in the future, growing in value as earnings rise and people take on more financial products.

John Marsden, head of ID and fraud at Equifax, stated: “People must act now to protect their finances for the long term. Cases of fraud are on the rise, with identity theft representing a major slice of fraudulent activity. More adults in the UK are engaging with social media than ever before, especially so on their smart phones, and a high number are readily sharing their personal information on these platforms. This can pose a real risk of identity theft as it gives fraudsters an easy gateway to access more information.”

Marsden continued: “Fraudsters access this type of information so that they can impersonate an individual, either by setting up accounts in their name or accessing existing accounts and stealing from them. The extent of the damage caused can run to thousands of pounds’ worth of debt being racked up in a person’s name. My advice to consumers is to be ‘social savvy’. Avoid unnecessarily sharing personal details and risking your identity on platforms that can so easily be exploited. It’s always nice to receive well wishes on your birthday, but is it really worth the risk?”

About the Author
Brian Sims BA (Hons) Hon FSyI, Editor, Risk UK (Pro-Activ Publications) Beginning his career in professional journalism at The Builder Group in March 1992, Brian was appointed Editor of Security Management Today in November 2000 having spent eight years in engineering journalism across two titles: Building Services Journal and Light & Lighting. In 2005, Brian received the BSIA Chairman’s Award for Promoting The Security Industry and, a year later, the Skills for Security Special Award for an Outstanding Contribution to the Security Business Sector. In 2008, Brian was The Security Institute’s nomination for the Association of Security Consultants’ highly prestigious Imbert Prize and, in 2013, was a nominated finalist for the Institute's George van Schalkwyk Award. An Honorary Fellow of The Security Institute, Brian serves as a Judge for the BSIA’s Security Personnel of the Year Awards and the Securitas Good Customer Award. Between 2008 and 2014, Brian pioneered the use of digital media across the security sector, including webinars and Audio Shows. Brian’s actively involved in 50-plus security groups on LinkedIn and hosts the popular Risk UK Twitter site. Brian is a frequent speaker on the conference circuit. He has organised and chaired conference programmes for both IFSEC International and ASIS International and has been published in the national media. Brian was appointed Editor of Risk UK at Pro-Activ Publications in July 2014.

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