According to the latest annual Centre for Retail Research (CRR) survey into the use of CCTV in retail, which was commissioned by Axis Communications, 70% of retailers want to introduce covert CCTV while 66% are planning to move towards mobile data access in the near future.
Research underpinning the results was carried out in July and August this year (2015), and shows that 58.5% of retailers currently use covert CCTV but that 70.1% of those not using covert CCTV want to start using it in the future. Only 17.6% of retailers are currently able to access live recorded footage, but 66% aspire to use mobile access.
The study sharply highlights the industry’s increasing reliance on CCTV to control stock loss and a demand among retailers for higher image quality, even more reliable systems and easy and flexible access to those images.
A significant 82.7% of retailers state that CCTV reduces losses. 29.7% of retailers are now using fraud analytics to help improve their security, with 58.7% planning to do so in the future.
Andy Martin, business development manager for retail across Northern Europe at Axis Communications, commented: “The clear and demonstrable return on investment through shrinkage reduction is a huge driving force for IP CCTV implementation. Retailers are not content with just that, though. They want even higher quality images that they can access easily through mobile technology. In 29.7% of cases, they want better customer insights such as age and gender analytics as well as other IP applications like people counting, queue management and dwell time.”
Installers and integrators creating awareness
The report also reveals that there’s still a 66% majority of the market operating on analogue technology, proving that installers and integrators still have an opportunity to create awareness among retailers of the benefits of IP technology.
“Yes, IP usage is increasing,” urged Martin. “We saw that trend clearly last year and this, particularly among bigger organisations. 62.7% of retailer chains have adopted IP have 100 stores or more, but there’s still a community of retailers who have yet to be convinced of the true potential of IP technology. We’re working hard with our channel partners to bridge that gap and provide the best advice about the products and solutions already in place delivering excellent results for many retailers.”
Interest in cloud storage has increased by 30%. In parallel, public view monitors are being used mainly to deter crime in 51.4% of cases, with 21.8% of retailers placing them only at store entrances.
*Now in its fifth year, the ‘CCTV in Retail’ study surveyed 2,200 retailers both large and small from a wide variety of sectors and attracted 664 responses from retailers in the UK, Ireland, Denmark, Finland, Norway and Sweden