Business standards company the British Standards Institution (BSI) has launched the BSI Kitemark for Customer Service. The Kitemark has been developed to help consumers easily identify organisations that are proven to deliver an excellent customer service experience, as well as helping deserving businesses to stand out in their specific marketplace.
As industries become more competitive and crowded, so consumer expectation continues to rise. Poor customer service cost businesses £37 billion in 2016, which demonstrates the significant impact it can have on an organisation’s success. This means that demonstrating the ability to provide excellent customer service is vital for those businesses that wish to grow and prosper over the long-term. The BSI Kitemark for Customer Service has been designed to help address this very issue.
The BSI Kitemark requires an organisation or department to undergo rigorous and independent assessment and witness testing to make sure it meets the relevant British and International Standards. Any organisation can apply for the BSI Kitemark regardless of the nature of the business, its size, service or location, as long as the company concerned does have a service element.
Rising customer expectations
Maureen Sumner Smith, chief operating officer for Europe at BSI, said: “Delivering excellent customer service has never been more important to businesses. With rising customer expectations and the growing trend for sharing experiences through social media, companies are under increasing scrutiny and so face mounting pressure to demonstrate higher service levels.”
Sumner Smith continued: “Many companies are already delivering exceptional customer service. However, by having their organisation independently assessed on a regular basis as part of the BSI Kitemark process, they can prove to their customers their commitment to high levels of customer experience, particularly as the Kitemark is awarded based on results, not just intent.”
In conclusion, Sumner Smith stated: “The BSI Kitemark is a symbol that around 70% of the British public recognises. It’s one that continues to provide millions of Britons with comfort, trust, security and knowledge about the safety and reliability of everyday products. Now it’s time that its authority was applied to the wider customer satisfaction arena.”
Demonstrating competence against BS 8477
The assessment involves organisations or departments demonstrating their competency against BS 8477: 2014 Code of Practice for Customer Service, ISO 10002:2014 Quality Management – Customer Satisfaction Guidelines for Complaints Handling in Organisations and ISO 9001 Quality Management Systems as well as validation of the organisation’s customer service feedback metrics or Net Promoter Score.
In addition to an organisation’s typical regime of monitoring and audits, in order to earn the BSI Kitemark the organisation or department under scrutiny will be subject to further independent and regular evaluations and assessment. Importantly, if customer service levels are not maintained, the BSI Kitemark will be revoked until such point that any identified flaws are rectified.