Home Technology ASSA ABLOY UK re-brands as ASSA ABLOY Opening Solutions UK & Ireland

ASSA ABLOY UK re-brands as ASSA ABLOY Opening Solutions UK & Ireland

by Brian Sims

ASSA ABLOY UK, a division of the ASSA ABLOY Group, has unveiled its new name, with the business now being known as ASSA ABLOY Opening Solutions UK & Ireland. The name change reflects ASSA ABLOY Group’s ongoing commitment to strengthen the ASSA ABLOY brand and help its customers to better understand the organisation’s solutions, services and capabilities.

Alongside the ‘launch’ of ASSA ABLOY Opening Solutions UK & Ireland, the Group has also introduced two other business descriptors – ASSA ABLOY Entrance Systems and ASSA ABLOY Global Solutions – which will be gradually introduced in the UK and Ireland as well as globally. The change will enable the company to maintain a segmented and focused approach, easily guiding customers to the division that’s best positioned to help meet their needs, while at the same time ensuring ASSA ABLOY continues to grow as a recognised brand.

In line with the introduction of ASSA ABLOY Opening Solutions UK & Ireland, the business units that form ASSA ABLOY Opening Solutions in the UK are also being re-named to better meet their customers’ requirements and provide clarity on their offer.

Security Solutions and Access Control will now combine to create the Door Hardware & Access Control Group. Meanwhile, UK Specification will be renamed as the Project Specification Group and Security Doors simplified to the Door Group. These three Groups will also join the newly-formed High Security & Safety Group, which includes the Chubb Locks Custodial Services and Pickersgill Kaye brands, which will also transition to ranges from ASSA ABLOY.

The company’s well-known global brands, such as Yale, Abloy and Mul-T-Lock, remain the same.

Tina Hughan, marketing director for ASSA ABLOY Opening Solutions UK & Ireland, explained: “The launch of ASSA ABLOY Opening Solutions UK & Ireland will help us more clearly communicate our knowledge, experience and expertise to our customers. The new business descriptor encompasses what we offer in a simple, easy-to-understand way, while our new business unit names will help to make it easier for customers to do business with us. We’re always focused on what we can do to improve the customer’s experience. We believe this approach will help strengthen our existing offer and consolidate our position in the market so we can better support our customers.”

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